Timing is one of the key components for social media next to social proof. To be clear, the title doesn’t mean you tweet, post, or reshare 20 links on one day in the space of an hour.
Let’s have an example: If you are an awesome coffee shop with the best java in the city, does it make sense to advertise your specials at 3 am when the business is closed and most of your customers are asleep?
So how do you find when it is the best time to post? If you have a Facebook page, and I suggest that you do – even with only 12 people who like it, you can see a pretty good graph. On the top bar, choose the tabs in this order: Insights, Posts. Then you should get data screen like this one:
This looks VERY confusing. it’s not. The top text tells you just that. For a week, it shows how many people were looking at your page. The blue boxes show the number of people. The “time” graph at the bottom? That’s the gold.
On this particular graph, you can see there’s a big dip from midnight to about five am. In plain words? Next to no one is looking at the page. We see a sharp incline from five am to about 8am. At eight? the numbers stay high with a few spikes then starts to dip about ten pm.
So what does this mean? For maximum exposure, posts should be up by 8 am. This page can catch a few more visitors at noon and five pm. After that? It’s a bit of crap shoot. To recap: The target audience is checking before work, on their lunch hour and as soon as they get home. Fewer people are looking on Monday, but not by much. So posting something every day by 8 am is the best way to spread the word.
Now comes the dreaded task of deciding of what to post. That’s easy as well on Facebook. On the top bar, choose the tabs in this order: Insights, Posts. Then choose “Post Types.” You should get data screen like this one:
Well there you have it folks. The proof is in the post. Photos – of any nature, get the most “reach.” Now remember, “reach” doesn’t mean how many people have clicked or liked the post. Reach means how many feeds your image has shown up in across Facebook. With the current changes in Facebook’s magic algorithm, you can see that even though 65 people saw my photos, only seven clicked “Like,” shared or commented on it. Now that doesn’t mean that I give up from this point. The key to any type of marketing is learning to adapt and roll with the changes. Let’s look at Twitter.
Go to our main Twitter Account. Click on your icon and choose “Analytics” from the drop down menu. You should get a screen that looks like this:
Well that doesn’t tell you a whole lot. However, the information you want is hiding. Let’s look at my top tweet:
The one on the left will tell you the information about that particular tweet. That’s great. However, the one you really want is on the right “View all Tweet Activity.”
This is the information you want! Much like Facebook, you can see how your top tweets fare, your tweets and replies and promoted ones. Let’s take a look at a seven day period:
So from the looks of the graph, I got the most activity on Monday, Wednesday and Friday. Now be aware, you won’t get a pretty time graph like you do on Facebook. However, you can go back through the Tweets listed below to see the time stamps and see what times were the best for retweets. This is not advised however. Why? Many people flag hashtags in Twitter to read later. This effects how many retweets you get during a day. I could have posted a link and a photo a week before and find that it gets retweeted a million times a month later. What you can do is compare the months. Here is my September and October:
For my @beauxmagique account, no matter what I’m posting, there is a lull after the first week, things pick up around the middle of the moth, then a few dragging days, then I finish strong. Since I have a record of what I’m posting, I can go back, see what posted on what day and make some change. My September was much better than October. So I have to go back, figure out what I changed and change it back. Let’s go back to my an average week for this account:
If I find that I just can’t get all the posts up and running every day? Then I make sure I have them on Mondays, Wednesdays and Fridays. My audience already knows that something they are looking for will post on those days. From there I can just build into the expectations.
Yes, this seems very daunting. It’s not, I assure you. With a great product to sell, this work on your marketing will work wonders to get the word out. All this way too confusing? Just want someone to do it all for you? Please see our Social Media Services page and let us know how we can help.
As a entrepreneur you hear a lot of terms when it comes to online marketing. Klout, retweets, reach, and ranking are a few. All of these terms equate to one thing. It’s called social proof. In order to survive as a new business you need this thing to survive. To define “social proof” we need to look at two things.
The first thing boils down to what we did back when the intertubes were young: LINK EXCHANGE (after a fashion). I swear to you that’s what it is. Many “experts” will throw lots of terms like “analyzing metrics,” “maximizing impressions,” and other stuff. Trust me. It’s really exchanging links with some teeny and important differences. Let’s set up an example.
You’ve got your brand spanking new state of the art website. You’ve got great content, engaging images and you update on a schedule. Congrats. You’ll get some initial traffic from little programs called “bots.” These things are made to look through linked servers, see if anything is new, and report back. If you’re a business of any size, you know that “some” traffic won’t make sales. You need LOTS of traffic.
So you do some Internet searches about how to increase the number of people looking at your site, store or blog. One terms you’ll find immediately is “SEO” which is “search engine optimization.” This means that we add in keywords in a hidden file that the bots can read. These bots report back to search engines and explain the subject matter for your content. Yes, this is super important. It’s still not enough.
Why isn’t SEO enough? Sure, you can add customized keywords for your business. Add a million of them, if you want. However, if your site doesn’t link to anything else on the web? Your business doesn’t really exist to search engines.
Yes you read that right. You may show up in an Internet search with your keywords. It may be on page four or five – where few bother to even look.
You need a way to get on the first three pages. Sure, great keywords can get you there in time. Know what’s faster? Links from other pages. The more YOUR site is referenced, the higher search engines will put your listing and all the sites your site is listed. THIS IS SUPER IMPORTANT. Remember this part!*
Next step: How to get your links listed everywhere? More internet searches bring you the big hitters: Twitter, Pinterest, Facebook and Instagram, etc. We can’t forget the all powerful hashtag. Some of you may want to run screaming into the night. That’s a valid response. When you catch your breath, think of this: These social media platforms are big link exchange platforms with a twist. That twist is social proof. (Yes, I can teach you how to work all of these. We’re on the big picture first)
The Link exchange piece: Let’s start with Twitter. With a properly filled out profile, you’ve got a great start. Now you tweet: just sending out a message with a hashtag, link to a product you’re selling, link to your website or an image. Be sure to include a request to retweet. Now, on a different server, a link to your site exists. If another person retweets or shares the message, that’s now two. If the “tweet” goes “viral”? You can see how this works. From Twitter, your link can be share to emails or other social platforms. This is what you want – and one more thing. You want the companion piece to all of social media – the grease that keeps the wheels going.
You want those sharing your link to say something NICE about your product or service: THIS is social proof.
Does anyone remember that Faberge Shampoo commercial? That is the epitome of social proof: Your customers and supporters sharing your message and link. One retweet can share your link or message to as few as one person to as many as a million – and all for FREE. And if even one extra person sees your link? You’re taking a step in the right direction.
Now getting nice things said about your site, product or message is much harder. This requires you to make high quality products at a fair price as well as having stellar customer service. Why? Because social proof can also work against you.
Anything that’s posted on-line is find-able, search-able and can be 140 characters that will ruin your business and career.
Don’t believe me? Try this on for size: Politwoops is the only comprehensive collection of deleted tweets by politicians that offers a window into what they hoped you didn’t see. Twitter keeps trying to shut it down. You can see how well that’s working. I’m sure you know of at least a few people and stories where something silly or terrible made it to social media and everything went down in flames afterward: hacked accounts, drunk posts and tweets and the like. Here’s a painful reminder: “10 Social Media Blunders That Cost a Millennial a Job — or Worse”
But don’t let that stop you. Should your positive message spread even on Twitter – even to ten people, you’re increasing your ranking in search engines, establishing yourself in the world wide web and reaching your audience. I promise. So, now that you know the real power of social media. We can get down to real business by making it work for you.
All this way too confusing? Just want someone to do it all for you? Please see our Social Media Services page and let us know how we can help
Those who work in social media have said it was going to happen. Any small business or entrepreneur has known about the power of pretty pictures for some time. Now it’s official. That’s right. Instagram has given up the feel good approach and is turning its focus into doing what we’ve been using it for all the time – advertising.
“Instagram has switched on its advertising API (application programming interface.) It’s a major move for the Facebook owned photo sharing app, which is going to almost immediately help transform it into a major mobile advertising business to rival Google and Twitter.”
What does that mean for me and you? For the small business that’s looking to connect with customers? You’ll have opportunities to buy ads that will reach more people. We all know that reach, while great for awareness, won’t make sales. What does that mean of our customers, the average every day user? Instagram may turn into an Insta-turnoff. Why? Jeffrery Gitomer said it best: “No one likes to be sold, but they all love to buy.”
Think of this, how many people do you know spend less and less time on Facebook due to the ads? How many people either tune out the ads or install ad blockers? It’s just like have a PVR (DVR) or muting commercials. Your audience has the power to turn off your advertisements before they even have the chance to see it. That was the beauty of Instagram. Potential customers could skip the ads and see only what you wanted. Now, post Facebook buy out, we must expect that to change. Now that doesn’t mean that the entrepreneurs can’t hang with the big businesses. The plan has to change there as well.
Just like on the rest of the social media platforms, keep it social and light. Use your hashtags, pump up your SEO and create great products that produce raving fans (that will do most the advertising for you)!
Social Media Services with Black Phoenix Designs
Facebook, Pinterest, Twitter, Instagram, YouTube, Tumblr, LinkedIn, Google+… Every business news post and article you read sayd how these social media avenues can make your business expand and grow. That is true. What those post and articles don’t tell you is HOW to do it – and do it well.
My name is Terrie Brookins. I’m a graphic designer and a social media consultant. Contact me to day for a general analysis and social marketing integration consultation. Together we can develop a social media strategy and execution plan as well as what you need for daily social media management.
In plain English? That means I’ll do the social media business so you can get back to running your business!
Let’s talk about pricing. Time is money. We all know that. What we all should focus on is the return of investment for that time and money. In our consultation, we can discover if you need daily or weekly management of your social media channels. With a new marketing plan, you can see how a properly executed social media plan can increase your business awareness and sales.
Below you will find my general pricing These are estimated prices only. Please contact me for a custom consultation:
Pages / Accounts with less than 1000 followers or likes:
One Business Account Weekly: $100 Canadian: What does this get you? With Client provided copy and graphics: three to five posts a day; managing your Twitter and Facebook pages, scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.
Two to Three Business Accounts Weekly: $200 Canadian: What does this get you? With Client provided copy and graphics: six to ten posts a day; managing your Twitter and Facebook pages, scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.
Pages / Accounts with more than 1000 followers or likes:
One Business Account Weekly: $250 Canadian: What does this get you? With Client provided copy and graphics: six to ten posts a day; managing your Twitter and Facebook pages, scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.
Two to Three Business Accounts Weekly: $450 Canadian: What does this get you? With Client provided copy and graphics: twelve to twenty posts a day; Managing your Twitter and Facebook pages, scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.
Graphic Design and Marketing Support
I also offer Graphic Design and Marketing Services at $25- $50 an hour based on need and scope of project. Need copy for your tweets or an upgrade to your logo? Contact me today for a custom consultation.
Have more than one business? Need a big picture plan? No graphics or copy? Just need some help putting it all together? Book a consultation with me. We can get everything up and running on your budget.
Beaux Magique – Graphic Design And Social Media