Instagram

Instagram makes it official

Those who work in social media have said it was going to happen. Any small business or entrepreneur has known about the power of pretty pictures for some time.   Now it’s official. That’s right. Instagram has given up the feel good approach and is turning its focus into doing what we’ve been using it for all the time – advertising.

“Instagram has switched on its advertising API (application programming interface.) It’s a major move for the Facebook owned photo sharing app, which is going to almost immediately help transform it into a major mobile advertising business to rival Google and Twitter.”

What does that mean for me and you? For the small business that’s looking to connect with customers? You’ll have opportunities to buy ads that will reach more people.  We all know that reach, while great for awareness, won’t make sales. What does that mean of our customers, the average every day user?  Instagram may turn into an Insta-turnoff. Why?  Jeffrery Gitomer said it best: “No one likes to be sold, but they all love to buy.”

 

facebook_instgram

Think of this, how many people do you know spend less and less time on Facebook due to the ads? How many people either tune out the ads or install ad blockers?  It’s just like have a PVR (DVR) or muting commercials.   Your audience has the power to turn off your advertisements before they even have the chance to see it. That was the beauty of Instagram. Potential customers could skip the ads and see only what you wanted.  Now, post Facebook buy out, we must expect that to change.  Now that doesn’t mean that the entrepreneurs can’t hang with the big businesses. The plan has to change there as well.

Just like on the rest of the social media platforms,  keep it social and light. Use your hashtags, pump up your SEO and create great products that produce raving fans (that will do most the advertising for you)!

 

Social Media Services

Social Media Services with Black Phoenix Designs

Social Media One Stop Shopping

Facebook, Pinterest, Twitter, Instagram, YouTube, Tumblr, LinkedIn, Google+… Every business news post and article you read sayd how these social media avenues can make your business expand and grow. That is true. What those post and articles don’t tell you is HOW to do it – and do it well.

My name is Terrie Brookins. I’m a graphic designer and a social media consultant.  Contact me to day for  a  general analysis and social marketing integration consultation. Together we can develop a social media strategy and execution plan as well as what you need for daily social media management.

In plain English? That means I’ll do the social media business so you can get back to running your business!

Let’s talk about pricing. Time is money. We all know that. What we all should focus on is the return of investment for that time and money.   In our consultation, we can discover if you need daily or weekly management of your social media channels.  With a new marketing plan, you can see how a properly executed social media plan can increase your business awareness and sales.

Below you will find my general pricing These are estimated prices only. Please contact me for a custom consultation:

Pages / Accounts with less than 1000 followers or likes:

One Business Account  Weekly:  $100 Canadian: What does this get you? With Client provided copy and graphics:  three to five posts a day; managing your Twitter and Facebook pages, scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.

Two to Three Business Accounts  Weekly:  $200 Canadian: What does this get you? With Client provided copy and graphics:  six to ten posts a day; managing your Twitter and Facebook pages, scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.

Pages / Accounts with more than 1000 followers or likes:

One Business Account  Weekly:  $250 Canadian: What does this get you? With Client provided copy and graphics:  six to ten posts a day; managing your Twitter and Facebook pages,  scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.

Two to Three Business Accounts  Weekly:  $450 Canadian: What does this get you? With Client provided copy and graphics: twelve to twenty posts a day; Managing your Twitter and Facebook pages, scheduling posts, managing re-tweets and post shares that filter out to other networks. Graphic design support to upgrade graphics to travel well across all networks. These are estimated prices only. Please contact me for a custom consultation.

Graphic Design and Marketing Support

I also offer Graphic Design and Marketing Services  at $25- $50 an hour based on need and scope of project. Need copy for your tweets or an upgrade to your logo? Contact me today for a custom consultation. 

Have more than one business? Need a big picture plan? No graphics or copy?  Just need some help putting it all together? Book a consultation with me. We can get everything up and running on your budget.

Examples:

Beaux Magique – Graphic Design And Social Media

Beaux Magique Logohttp://www.beauxmagique.com/ 

www.facebook.com/beauxmagique

https://twitter.com/beauxmagique

https://www.pinterest.com/beauxmagique/

http://beauxmagique.tumblr.com/

https://plus.google.com/+Beauxmagique/posts